Trusted analytics article series | KPMG | ZA

Trusted Analytics article series

Trusted Analytics article series

KPMG’s ongoing series of articles on the power of 'trust' in D&A.

KPMG’s ongoing series of articles on the power of 'trust' in D&A.

Building trust in analytics - Breaking the cycle of mistrust in analytics. KPMG International thought leadership report conducted by Forrester Consulting

Most businesses believe in the value of using D&A throughout their organizations and are increasingly reliant on analytics to drive decision-making. However, for many, confidence is lacking in the ability to measure the effectiveness and impact of D&A, and many mistrust the analytics used to drive decision-making. But why?

To understand the disconnect, KPMG International set out to explore the current trust gap affecting organizations around the world, resulting in Building trust in analytics: breaking the cycle of mistrust in D&A, a survey report commissioned with Forrester Consulting. With responses from 2,165 people in 10 countries, the report shares insights and recommendations on suggested processes, practices and governance for building trust in D&A using KPMG’s four anchors of trust, a framework for assessing quality, effectiveness, integrity and resilience.

Join the conversation on LinkedIn or on Twitter (@KPMG_SA#trustedanalytics).

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