Social Media in the Boardroom

Social Media in the Boardroom

Social media is becoming a key element of business strategy. From engaging customers in real time, to adding sales channels, even for enhancing market research, companies are discovering many ways to take advantage of social media.

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But for all its advantages, social media also brings inherent risk. This can include threats to confidential information or intellectual property, reputational risk, and the potential for regulatory infractions, to name a few. As a result, it is imperative that companies implement a clear-cut governance strategy as part of their social media investment. A key challenge for board committee responsible for this area of risk: is to help ensure that management has in place a social media governance framework that effectively addresses the range of internal and external risks.
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