It is undeniable that the complexities surrounding the hosting of sporting events have increased exponentially in recent years but when properly planned and executed, a major sporting event provides a host country or city with the opportunity to promote themselves on a global stage, enhance their economic profile and transform their urban and sporting infrastructure.
All events will leave an impact, but all too often this has been negative with the event becoming a burden on the host due to a lack of foresight and planning. Legacy can take many forms and have numerous types of impact across many areas of society in a host city or country such as social, economic and cultural legacies. Whereas the topic of legacy is wide ranging and complex, the most tangible aspect of legacy are the venues used during the event.
Having studied recent sporting events, both successful and less so, KPMG’s Sports Advisory practice has developed a set of criteria that offers insight into the venue legacy planning associated with major sporting events, including:
With contributions from former major event planning committee members and experts on major event planning, we are confident that readers will find this document informative and our insights will prove valuable to all stakeholders involved in the bidding and hosting processes of major sports events.
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