KPMG’s European Stadium Insight 2011

KPMG’s European Stadium Insight 2011

Stadia should be key revenue-generating assets for clubs KPMG’s report, KPMG’s European Stadium Insight 2011 reviews the pivotal role played by the development and commercialization of European sports stadia in driving the commercial success of the associated football clubs. Various business ratios are developed by which the match day revenue generation of European football stadia are benchmarked.

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KPMG’s European Stadium Insight 2011

Having established and clarified the impact of effective stadium development and commercialization, our study reviews recent trends in stadium development, construction costs and financing arrangements, highlighting the importance of the stadium design being closely aligned with the local market demand and preferences.

The enclosed report includes:

  • A snapshot of the football industry and stadium landscape in Europe
  • How the top clubs of Europe utilize their stadia and socio-economic factors affecting stadium utilization
  • Stadium development trends - What kind of stadia have been built recently, and for how much?
  • Building stadia adjusted to specific demand requirements
  • Sustainable stadium business models & financing stadium developments
  • How stadia may contribute to a business strategy of growth and sustainability for European football clubs

KPMG’s Centre of Excellence in Sports Advisory, based in Budapest, provides a wide range of advisory services including business reviews, economic consultancy, feasibility studies and economic impact assessments within the sports event and infrastructure sectors including football, golf, rugby and Formula 1.

If you are interested in how the issues addressed in this paper may impact your business, we would be pleased to discuss it with you. In the meantime, we hope you find the report insightful.

Please download the European Stadium Insights publication here.

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