Stadia should be key revenue-generating assets for clubs KPMG’s report, KPMG’s European Stadium Insight 2011 reviews the pivotal role played by the development and commercialization of European sports stadia in driving the commercial success of the associated football clubs. Various business ratios are developed by which the match day revenue generation of European football stadia are benchmarked.
Having established and clarified the impact of effective stadium development and commercialization, our study reviews recent trends in stadium development, construction costs and financing arrangements, highlighting the importance of the stadium design being closely aligned with the local market demand and preferences.
The enclosed report includes:
KPMG’s Centre of Excellence in Sports Advisory, based in Budapest, provides a wide range of advisory services including business reviews, economic consultancy, feasibility studies and economic impact assessments within the sports event and infrastructure sectors including football, golf, rugby and Formula 1.
If you are interested in how the issues addressed in this paper may impact your business, we would be pleased to discuss it with you. In the meantime, we hope you find the report insightful.
Please download the European Stadium Insights publication here.