Developing a Market Entry Strategy for Central and Eastern Europe

Developing a Market Entry Strategy for CEE

Central & Eastern Europe is among the world’s most dynamic regions. CEE countries are solidifying their transition to market economies and many have become EU members. The region’s growing number of middle-income consumers, attractive labor markets and major infrastructure investment supported by EU funds are raising strong interest from investors worldwide.

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Developing a Market Entry Strategy for Central and Eastern Europe

While the region’s appeal is justified, challenges exist and entry requires local research and careful planning. This brochure outlines the region’s opportunities and challenges and highlights the broad scope of KPMG services present in CEE, spearheaded by our Strategic & Commercial Intelligence team.

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