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Digital transformation
Digital transformation
Are you serving your customer?
For the most successful consumer and retail companies, digital transformation is about using technology to focus on the customer, not just internal efficiencies. When companies get this right, they often see their revenues and profits grow faster than those less digitally mature.
Digital transformation correlates with growth
Source: 2018 Top of Mind Survey
To achieve a successful digital transformation, companies should recognize that technology needs to be connected throughout the enterprise, according to David J. Evans, Global Advisory Head, Innovation & Technology, KPMG International. Selling products online is not, in itself, the end game – the ultimate goal is to connect the front, back and middle office so they can deliver the seamless experience the customer is expecting.
More from the 2018 Top of Mind Survey
- Overview: Surviving the perfect storm
- Culture and strategy: It doesn't matter how fast you run if you're on the wrong track
- Customer centricity: Getting it right is hard, but essential
- Smart technology: Your business probably isn't as smart as it needs to be
- Supply chain: If you don't reinvent it your customers will do it for you
