Pricing | KPMG | GLOBAL

Pricing

Pricing

Creating clear, flexible, dynamic and value-oriented pricing strategies

Creating clear, flexible, dynamic and value-oriented pricing strategies

Many companies still consider pricing to be a tactical lever that starts and ends with setting prices. Others get stuck when it comes to investing in the necessary skills and tools. The result? Value is left on the table and price wars can ensue – not because businesses have lost control of pricing, but because they never controlled it in the first place.

In the following articles and videos, we seek to understand why pricing is so misunderstood, and discuss how your organization can benefit from more effective pricing strategies.

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