Halo is an award-winning, multi-billion-dollar video game franchise owned jointly by Microsoft Studios and 343 Industries. KPMG US acquired Cynergy in 2013, the user-experience business that worked with Halo to evolve, design and build their web and second-screen experiences. The fruits of our relationship were recognized as an ‘Outstanding Achievement in Connectivity’ by the Academy of Interactive Arts & Sciences in 2013. Obviously a business that gets to advise the makers of Halo on cross-platform user experiences clearly knows its technology. But as always, there is a big business angle to our work too: by creating an evolving platform for multi-player experiences, we helped boost revenue from a highly prized franchise, a jewel in the Xbox crown.
Dave Wolf, KPMG in the US