Getting start-ups to market faster with Qualcomm.
Qualcomm Inc. is a world leader in 3G and next-generation mobile technologies. Their innovation strategy involves acquiring and incubating companies that are bringing exciting new products to market. Here was the problem: each company was doing things in its own way and a lot of time was wasted on inconsistent processes and business support when the focus should have been on go-to-market strategy. We helped create a Cloud-based architecture and process library that new businesses could ‘plug and play’ from a standing start. We worked with the client on everything from process design and technology selection to interoperability proofs-of-concept and user training. The result? Faster speed to market, reduced costs, greater focus on strategy and much more time spent on the important issues – creating and marketing great products.
Rob Barrett, KPMG in the US