Brexit Vocabulary: a guide to the new lexicon.
The UK’s vote to leave the European Union unleashed an unprecedented wave of political and economic change spread far beyond Britain’s shores. From European capitals now courting London businesses to questions for Britain’s global trading partners, there are risks and opportunities that simply did not exist prior to 23rd June 2016.
Through KPMG’s Global Brexit Centre of Excellence – building on the extensive preparation of our UK team, new insights and intelligence as well as deep global sector expertise – we bring a global perspective to help ensure that businesses take the impacts and experience from various parts of the world into account when planning for the new normal of geopolitical risks and opportunities.
Our Brexit Basics series is aimed at demystifying the Brexit debate and bringing attention to what is most relevant for global businesses, governments and institutions. In this first edition, we examine the ‘Brexit’ buzzword and the ever-growing vocabulary of personas (‘Brexiteers’), verbs (‘Brexiting’), and adjectives (with Colombia ‘pulling a Brexit’) to help make sense of and follow this generation-defining event.