Sustainable Development Goals and business strategy | KPMG | GLOBAL
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Case study: Sustainable Development Goals and business strategy

Sustainable Development Goals and business strategy

This case study explains how KPMG worked with Safaricom, a telecom company, to align their business strategy with the UN Sustainable Development Goals.


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The UN Sustainable Development Goals (SDGs) were adopted by world leaders in September 2015 with a view to end poverty, protect the planet, and ensure prosperity for all by 2030. The 17 SDGs build on the Millennium Development Goals and include 169 targets.

As a company that which takes its commitment to sustainability seriously, Safaricom wanted to integrate sustainability in a way that enhances their strategy and helps their business to deliver against their targets and mission. In order to do this, KPMG were engaged to support in integrating the Sustainable Development Goals into Safaricom’s Corporate Strategy. This case study describes the approach, methodology and outputs of the project.

Safaricom Limited is the largest mobile operator in the Kenyan market. It serves over 23 million customers: more than two thirds of the Kenyan market. Safaricom’s services include mobile and fixed voice, SMS, data, internet and M-PESA, a mobile phone-based money transfer service.

Find out more about KPMG International’s involvement with the Global Goals and work with UNGC to develop Sustainable Development Goal Industry matrices here

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