Unlocking the potential of pricing

Unlocking the potential of pricing

Creating clear, flexible, dynamic and value-oriented pricing strategies.


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Unlocking the potential of pricing

This article identifies the organizational, behavioral and psychological barriers to good pricing practice – and outlines how these can be overcome. It raises issues like accountability for pricing, where it should sit in in the organization, and the moral and ethical challenges of dynamic pricing.

Value-based pricing in pharmaceuticals – hype or hope?

Value-based pricing of pharmaceutical products can help improve patient outcomes – at an affordable cost.

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