Many of Australia’s business leaders still grapple with the question: should I be active on social media? Whether it be failing to understand the commercial benefits of the medium, a reluctance to be seen as self-promoting, or fear of the risks involved – there are barriers to overcome.
Australian corporate leaders operate in increasingly complex business environments, where every move is watched and the market is hungry for information. Social media has given these leaders a direct channel through which they can interact with their customers and stakeholders, while also creating important networks for themselves and their organisations.
Tweeting from the top – Australian business leaders paving the way on social, identifies the top 20 Australian business leaders who we believe lead the way with a social presence, acting as ambassadors for the brand they represent. It seeks to:
The most influential, tweeting Australian business leaders – leveraging social media to amplify their point of view.
|2||Jason Killens||@jasonkillens||CEO||SA Ambulance|
|4||Kon Karapanagiotidis||@kon__k||CEO||Asylum Seeker Resource Centre|
|6||Brendon Gale||@brendongale25||CEO||Richmond Football Club (AFL)|
|7||Frank Quinlan||@frankgquinlan||CEO||Mental Health Australia|
|8||Pip Marlow||@pipms||MD||Microsoft Australia|
|10||Andrew Fagan||@fages1||CEO||Adelaide Football Club (ALF)|
|12||Michael Carr-Gregg||@mcg58||MD||The Young and Well Cooperative Research Centre|
|13||Mark Bouris||@markbouris||Chair||Yellow Brick Road|
|14||Tony Pignata||@tpignata9||CEO||Sydney Football Club (A-League)|
|16||Deidre Willmott||@cci_ceo||CEO||Chamber of Commerce & Industry WA|
|17||Tim Costello||@timcostello||CEO||World Vision Australia|
|19||Jan Owen||@janowenam||CEO||Foundation for Young Australians|
© 2018 KPMG, an Australian partnership and a member firm of the KPMG network of independent member firms affiliated with KPMG International Cooperative (“KPMG International”), a Swiss entity. All rights reserved.