Football clubs valuation | KPMG | GLOBAL

Football clubs valuation – The European elite 2016

Football clubs valuation

Football clubs’ valuation is an analysis undertaken by the Football Benchmark team of KPMG’s Sports advisory practice that provides an indication of the enterprise value (EV) of prominent European football clubs as at 1 January.


Global Head of Sports

KPMG Tanácsadó Kft.


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Grass on football ground

The foundation of this report is an analysis of the latest publicly available financial statements for the 32 football clubs selected for the purpose of this publication.

  • Considering their tradition, sporting success, revenue size and fan base, Real Madrid CF top our EV ranking. However, possibly surprisingly to most supporters, they are joined at the top by Manchester United FC. In fact, notwithstanding their limited success on the pitch in the post-Alex Ferguson era, the Red Devils continue to enjoy great success off the pitch. Their consistently positive financial performance allows them to score a draw with Los Blancos, as both teams display an enterprise value mid-point just above EUR 2.9 billion.
  • Despite the booming price of domestic broadcasting rights across Europe, the difference in revenue among the leading European leagues and the English Premier League has widened significantly. The latest broadcasting rights deal signed by the Premier League, close to EUR 2.4 billion per season for the 2016-19 period, has set a new benchmark. This is having a beneficial effect upon the value of all English clubs, whose dominance is quite apparent in our report through the presence of five teams in the Top 10 enterprise value ranking.
  • The Manchester and Madrid football giants, which are followed in KPMG’s EV ranking by FC Barcelona, FC Bayern Munich and Arsenal FC, are the only two clubs approaching an EV of EUR 3 billion at the top range of our analysis.

The three clubs topping our ranking represent approximately one-third of the cumulative EV of all shortlisted clubs.

Learn more by downloading the full report (PDF 4.8 MB).

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