Unlocking the potential of pricing: Are you thriving in the water or lost at sea?

Unlocking the potential of pricing

The survey shows a desire to raise profitability through pricing, as well as an admission that there is room for improvement.

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Underwater shark

Unlocking the potential of pricing: Are you thriving in the water or lost at sea? 

This report looks at the critical factors that can drive better pricing. It showcases the results of a 300 executive interviews across a range of sectors including industrial markets, retail, telecommunications, consumer goods and media. The survey shows a desire to raise profitability through pricing, as well as an admission that there is room for improvement.

Pricing

Creating clear, flexible, dynamic and value-oriented pricing strategies.

 
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