An effective plan identifies and prioritizes key projects, linking investment strategies with technology cycles, assessing funding needs and sources of capital, and establishing appropriate financial and market objectives and measurements, such as market share, customer satisfaction, and return on investment. The plan should include a thorough analysis of the current and future business environment, balance maintenance versus new build, and identify partnering opportunities. A plan will include higher risk investments that drive differentiation and growth, but must be balanced, and sit within the company’s overall risk appetite.
According to the survey, telecom companies prioritize capital for those projects and programs with the highest long-term strategic returns. The main issues driving the capital plan are the pace of technological change, competitors’ actions to gain market share, and the need to enter new markets to satisfy changing customer needs, or to grow by diversifying into adjacent sectors.
Key planning imperatives for the telecom sector
According to the respondents to KPMG’s 2015 global survey: