Global Metals Outlook 2015: An era of intense competition emerges

Metals 2015: An era of intense competition

Against a backdrop of significant overcapacity in the steel sector,slowing economic growth in China and swooning commodity prices, metals producers around the world now face intense competition.

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Metal plant

With prices coming under pressure and new capacity continuing to come online, competitive pressures are rising within the metals sector. Not surprisingly, metals organizations are keenly focused on driving cost efficient sales growth to win in this new competitive environment.

  • 49 percent of metals organizations say they are focused on sales growth
  • 49 percent say they are facing intense competition and price pressures
  • 47 percent say they will focus on reducing the cost structure as a top priority.

To drive the next wave of growth, metals organizations are investing into new technologies, markets, alliances and innovations.

  • 60 percent expect new technology to drive future growth
  • 43 percent say they will grow through expansion into new markets
  • 40 percent say increased R&D spend will drive growth in the future.

“The competitive environment is pushing metals organizations to increase their focus on the development of new products – such as ultra-light alloys – and to adopt new manufacturing technologies that could help respond to emerging needs in the market and stricter environmental regulations.”

- Eric Damotte, KPMG Global Head of Metals

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