Reaction is published three times per year and focuses on key issues impacting the chemical and performance technology industry.
Reaction focuses on key issues impacting the chemical and performance technology industry.
In this edition, we bring a focus on the key trends in the personal care market - one of the chemical industry’s most important end markets — and look at how globalization and changing tastes for care products are providing massive opportunities for chemical producers.
We also take a look at how chemical companies are deploying the latest data and analytics tools and techniques to gain business advantage.
Chemical companies are working hard to satisfy the growing demand for ingredients that go into personal care products.
The global chemical industry has reached a tipping point, and it’s all about information.