As this year’s survey findings demonstrate, the industry seems to be positioned halfway between these two imperatives. On the one hand, increasingly strict regulatory standards call for a strong focus on powertrain optimization, rationalization and standardization. On the other, increasingly tech-savvy customers are helping to create a completely new mobility culture.
Tomorrow’s consumers will not only expect, but demand new and innovative services and mobile apps that plug seamlessly into ubiquitously connected solutions. To stay ahead, traditional automotive players may need to reinvent their business models and ask themselves two pressing questions: “how do I become a high value service brand, while making the most of my strong product and engineering heritage?” and secondly, “how do I think about my brand from a consumer perspective, to attract the new generation of ‘digital natives’?”
It is not just the automotive industry that is changing; so has our survey, now in its 16th consecutive year. We have placed the findings online and made them interactive, enabling you to not only digest our general conclusions, but to also draw your own inferences for your specific area of interest, all of which should help you cut through complexity and extract the maximum value for your business.
I personally invite you to get involved and access our online version of the survey - Dieter Becker, Global Head of Automotive