Mobility Culture – what is driving consumer demand?

What is driving consumer demand in the auto industry?

Today’s global mobility culture reflects a growing demand for new services from sophisticated customers.

Partner, The Americas Head of Automotive

KPMG in the U.S.

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Mobility Culture

Auto executives appear to be focused on traditional concerns such as optimization of fuel-driven combustion engines and cost efficiency programs, trusting that emerging markets will be the main growth drivers for a long time to come. 

This mindset could leave the main players highly vulnerable to new competitors eager to attract the customer of tomorrow, by ‘owning’ innovative concepts like mobility services and vehicle connectivity technologies. The survey participants believe that: customers’ key priority is fuel efficiency, which is in line with their expectation that sales for small and basic models will be particularly strong; and, although car ownership is predicted to remain high across all age groups, mobility services such as car sharing are expected to see profitable growth within the next decade.

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