“It seems paradoxical: While the Chinese market may ensure the very survival of European premium automobile manufacturers, trucks from renowned Western producers don’t stand a chance in most parts of the “Middle Kingdom”. Their market share is a mere six percent. In India, local truck providers also dominate the market, occupying more than 90 percent. However, one thing is clear: Commercial vehicle manufacturers that do not have a viable strategy for the booming emerging economies, may not survive without partners in the long term.”
– Dieter Becker, Global Head of Automotive
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Cover Story: Local strengths
In emerging markets the competition is fierce for Western truck manufacturers. This is why more and more of them are choosing to cooperate with local brands and offer simpler models. Is this the right way to go?
Business partners: “Things are happening in the follower markets”
Daimler has developed trucks under the “BharatBenz” brand especially for the Indian market. Marc Llistosella, Head of Sales, Marketing & Aftersales and a member of the Executive Board at Mitsubishi Fuso Truck & Bus Cooperation (MFTBC), who was involved in the development of the concept, talks about the new strategy.
Know-how: New humility
The monitoring of compliance processes has increased greatly in China. Western companies should bear this in mind in order to prepare themselves for the changes.
Country focus: Cape of Declining Hope
South Africa has a long history of car manufacturing. Yet due to rising wages and the unpredictability of trade unions, some manufacturers are now considering withdrawing.
Best practice: Seeing the bigger picture is crucial
In the majority of car dealerships the walls dividing sales and after-sales have still not fallen and customer satisfaction is suffering.
Expertise: At the precipice
Despite the currently positive situation, European automotive suppliers should not become complacent. Things could get very tight for many companies in the next crisis.
Exit lane: Minibus armada
Social life in South Africa could collapse without the country’s 250,000 shared taxis. However, it’s a tough business and the death toll is high.