Over the last two decades many industries have changed their value proposition by developing their customers’ capacity to create value. Healthcare is only just understanding how this might transform its own value proposition.
Healthcare has missed out mainly because it has seen patient involvement in their own care as a moral rather than an economic issue.
Globally some parts of healthcare are beginning to make the changes that will involve patients, carers and their communities more fully in their own healthcare. Here, using our experience across the world, we outline the answers that you need to develop to fully realize the value inherent in better patient involvement and communities to improve care.
Healthcare professionals need to rethink the way they engage with patients.
Patient contribution, patient interactions and patient capacity are key to service design.