Megatrend: Social values, behaviour & ethics - A changing way of life

Megatrend: Social values

Technology and the internet have combined to revolutionize how a large portion of the world's population interacts, communicates and behaves. While this presents considerable opportunities, it also presents deep challenges to business models in an age when trust in financial services has been severely damaged.

Partner and Global Head of Investment Management

KPMG in the UK


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Social values, behaviour and ethics

It is estimated, in 2013, that one in four people worldwide will use social online communities, networks or platforms1.

Importance of networks and social relationships - Significant behavioral changes and an expectation driven by social media for consumers to like, share, and comment is impacting consumer's patience for impersonal service and generic propositions.

The consumer of tomorrow is increasingly going to expect personalized service and customized or tailored propositions.Importance of trust and integrity – Increasingly people are trusting 'people like me' rather than corporations or professionals and, as such, word of mouth and viral messages are becoming more powerful than traditional advertising.

Demand for immediacy – Today's society is characterized by the desire for instant gratification. Shortening attention spans, combined with a thirst for information are increasing consumer and investor demands for immediacy and 24/7 access across multiple media.

Trends in social values, behavior and ethics are likely to make tomorrow’s investor to be even more demanding, characterized by a desire for immediacy, valuing simplicity and transparency and expecting a more personalized service.

Foot Note

1eMarketer, "Social Networking Reaches Nearly One in Four Around the World", 18 June 2013

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