Optimizing distribution is one of the most effective ways to improve profitability. As customer preferences for self-serve and advisory channels change, along with new regulations and technologies, opportunities arise for insurers to further differentiate themselves from their competition.
The evolving preferences of the next generation of insurance customers are already changing the way insurers distribute products. Offering a consistent high quality customer experience across all sales channels while ensuring transparency of financial services products will be expected in order to excel and build trust in both digital and face-to-face interactions.
From suburban US superstores to Latin American mercados, insurers are testing policy sales on grocery shelves.