Chief Executive Officer
Paul Massara is the CEO of Electron and a member of the Committee on Fuel Poverty advising the Secretary of State for Energy on energy strategy. Paul has over two decades experience in the energy sector. He started at Centrica plc, Direct Energy North America, in Toronto where he held a variety of positions with increasing responsibility culminating in his role as President of Canadian Operations and serving as a Member of the North American Board and the North America Executive Committee. His leadership enhanced the Company’s growth from $700,000MM to $2.7Bn, and from 600 to 3,000 employees. He was CEO of RWE npower EO of RWE npower and served on the Executive Committee of RWE AG as well as being the Country Chair for RWE in the UK responsible for all Government and policy issues. As member of the RWE Retail Board, he was responsible for coordinating 23 million B2C customers and led the digitalization of RWE in the UK and Europe. He left RWE to head Northstar Solar, which was looking at the disruption off the energy market by battery storage, solar and demand side management. He is Chair of Medicinema, a charity focused on enhancing patient wellbeing by building cinemas in hospitals. He was voted Top 40 Under 40 in Canada in 2004 and was Chair of the Toronto Board of Trade.