Jürg Birri

Global Head of Legal Services


Jürg Birri joined KPMG as a Partner in 2011 and heads the Legal Practice and the Regulatory Competence Center. He is in charge of a large team of lawyers and experts who specialize in business law, private clients and financial market law. Prior to that he led the division for asset and tax planning at a Swiss private bank, and worked as a lawyer for the largest Swiss law firm. // A strong focus of Jürg’s work is on private clients. This includes in particular the analysis of financial products from tax and legal aspects as well as the tax-efficient structuring of assets, succession and estate planning. Furthermore, Jürg is engaged in the international regularization of undeclared assets in Swiss bank accounts. Due to his experience in the private banking sector he advises the banks management and the bank’s customers in the transformation process from an offshore to an onshore banking model. // As Head of the Regulatory Competence Center, Jürg Birri advises banks, insurance companies and asset managers in all areas of the increasingly complex financial market law. The services portfolio of his team include the licensing and liquidations by FINMA / FMA guidelines, business transformation / operating models as well as compliance outsourcing solutions.

Education and qualifications

  • Lic. iur. HSG

  • Attorney-at-Law


  • Certified Tax Expert

Connect with me

  • Zurich, CH

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