Demand for transparency is shaping the food industry | KPMG | VN

How Consumer Demand for Transparency is Shaping the Food Industry

Demand for transparency is shaping the food industry

If brand loyalty of consumers toward food products is not officially dead, it may indeed be on life support. Gone are the days of loyalty to food brands based on name recognition or marketing dominance.

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The 2016 Label Insight Food Revolution Study confirms that we truly are in the midst of a food revolution. It reveals key insights into consumer preferences for information about the food they’re consuming, as well as their openness to using innovative digital channels to access this information. This report discusses the key findings from our research, appended below, and offers concrete advice for brands looking to improve product transparency and foster long-term customer loyalty.

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