At the forefront of the consumer industry, companies are becoming digital-first, customer-centric, and fully integrated omni businesses.
Demographic and economic shifts, coupled with technological advances, are reshaping markets and the competitive landscape faster than companies can respond, creating significant opportunities for the most agile and forward-looking. To be at the forefront, consumer retailers, manufacturers, and their supply chain partners are taking steps to transform their companies into digital-first, customer-centric, and fully integrated omni businesses.
This year’s survey of more than 400 of the largest global consumer retailers and manufacturers reveals insights about the world’s most advanced omni businesses. For the first time, we also surveyed 7,100 consumers on their shopping behaviors and preferences to see how aligned the executives’ strategies are with actual consumer sentiment.