REACTION Magazine
REACTION Magazine
Reaction is published three times per year and focuses on key issues impacting the chemical and performance technology industry.
Reaction focuses on key issues impacting the chemical and performance technology industry.
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REACTION 20
REACTION 20
What do data and analytics and changes in the personal care industry mean for chemical companies today?
What do data and analytics and changes in the personal care industry mean for chemical companies today?
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Global personal care markets
Global personal care markets
Chemical conglomerates reshuffle portfolios in a bid to increase strategic growth
Chemical conglomerates reshuffle portfolios in a bid to increase strategic growth
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Big data means big opportunities
Big data means big opportunities
Big Data and next generation analytics are now being used by leading chemical companies to enhance manufacturing, fine-tune pricing, improve marketing and support innovation.
Big Data and next generation analytics are now being used by leading chemical companies to enhance manufacturing, fine-tune pricing, improve marketing and support innovation.
In this edition, we bring a focus on the key trends in the personal care market - one of the chemical industry’s most important end markets — and look at how globalization and changing tastes for care products are providing massive opportunities for chemical producers.
We also take a look at how chemical companies are deploying the latest data and analytics tools and techniques to gain business advantage.
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