KPMG and InnerWorkings can help you derive the most impact from your marketing spend through technology and services that help increase efficiencies, improve consistency, and drive savings.
Extract more value from your marketing spend
What if you could save 10 percent or 15 percent from $100 million of your marketing spend? Such a savings could dramatically impact your company’s pipeline and bottom line—especially with today’s marketing budgets under pressure to accomplish more with less.
In large organizations, CMOs, CPOs, and CFOs all collaborate on marketing spend, striving to extract the most from every dollar spent. Marketing leaders execute the campaigns and programs that generate leads and revenue for the business. Procurement executives
negotiate and maintain competitive supply chain costs for marketing materials. Finance leaders monitor costs across marketing and all departments and allocate the budget to maintain the company’s competitive advantage. Marketing, procurement, and finance executives all have a vested interest in maximizing marketing return on investment (ROI).
Yet, they face challenges that include high unit marketing costs, lower impact from the marketing budget than intended, and the diluted control over spend that comes from engaging multiple suppliers in multiple business units. The challenges are seen across multiple categories, but especially in the areas of print, branded merchandise, and point-of-purchase marketing items where organizations spend multiple millions annually.
When the organization has clear visibility into their print marketing spend, and when the end user has a ‘guided’ buying-channel experience, execution is integrated across channels and campaigns. This can result in faster lead times, flawless delivery, and improved ROI.
The alliance between KPMG and InnerWorkings helps you achieve these results by transforming marketing execution through technology and innovation. KPMG brings extensive experience in controlling spend, developing strategies to manage suppliers, improving efficiencies, and identifying areas where technology will drive savings. InnerWorkings specializes in the sourcing, production, and delivery of branded materials across channels and geographies. Together, KPMG and InnerWorkings can help you deliver high-impact, cross-channel marketing campaigns and programs, while realizing improved efficiency, transparency, and meaningful savings.
KPMG: Benchmark your marketing spend
KPMG’s Procurement Advisory group has helped organizations around the world control spend, improve supplier collaboration, manage risk from third-party vendors, and leverage the right technology for speed and efficiency. When engaged to help with marketing spend, KPMG’s Procurement Advisory group can drive meaningful benefits across marketing, procurement, and finance.
KPMG will assess your current marketing spend and operating model, examining both technology and service delivery. Its services can include:
Based on the assessment findings, KPMG’s professionals develop a road map with recommended quick wins and long-term transformation goals to help you generate greater ROI and extract further value from your budget. In addition, KPMG conducts periodic reviews on marketing spend across the business and recommends savings strategies to improve ROI by campaign.
Leveraging a global network of suppliers and a proprietary technology platform, InnerWorkings helps FORTUNE 500 organizations make data-driven decisions that lower costs, enhance efficiencies, shorten time to market, and improve ROI.
InnerWorkings’ services and technology support marketing execution processes for marketing materials, including:
InnerWorkings’ solution drives value by directly addressing inefficient sourcing, shipping and handling costs, producer margin, and agent commission.
With it, you can meet procurement and marketing objectives—including increased visibility into spend, streamlined processes, leveraged buying at scale, and cost savings.
A joint solution to improve marketing execution
KPMG and InnerWorkings’ joint solution helps clients achieve campaign success and ROI through cost savings and streamlined processes. Based on KPMG and InnerWorkings experience, potential savings are often in the range of 10 percent or more of total spend on printed materials, branded merchandise, and other related marketing categories. Companies in the life science, financial services, consumer packaged goods, automotive, and retail industries and more, with marketing budgets of $50 million or more, can benefit from established credentials that include:
By focusing where others do not you gain a competitive advantage. Combining KPMG’s deep understanding of marketing and procurement challenges with InnerWorkings’ marketing execution capabilities results in enhanced marketing execution—that is, lower costs and greater ROI—for your company.
Auditor independence KPMG complies with the auditor independence rules of the AICPA, SEC, PCAOB and DOL. As a result, certain alliance-based solutions cannot be offered by KPMG to our audit clients. KPMG audit clients should check with their respective lead audit partner for more information.