Even though 86 percent of senior U.S. executives consider high growth markets (HGM) important to their company’s strategy and growth, our analysis of Organization for Economic Cooperation and Development (OECD) data shows that the United States lags behind other industrialized countries in investing in these markets.
Significant challenges exist, but companies found ways to deal with them. Using real live examples, we explain how companies can overcome obstacles and barriers that do exist in order to take advantage of untapped potential.
Perceptions are getting in the way of real opportunities. Focusing on eight HGMs, our in-country professionals analyze perceived risks and explain how many of them should be rated low or moderate rather than high, depending on circumstances in the country and potential mitigations by the investor. We also summarize the key strategic considerations in each and provide case studies of companies that faced challenges but found ways to overcome them.