Manufacturers, customers unite

Manufacturers, customers unite

The race for the empowered customer demands manufacturers evolve.

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MANUFACTURERS MOVE CLOSER TO THE CUSTOMER

According to KPMG’s U.S. CEO Outlook 2016, industrial manufacturing CEOs operating in today’s customer-driven world face a number of disruptive forces that require them to reshape their business in fundamental ways. 

  • Empowered consumers increasingly demand products that fulfill a specific desire.
  • Profound technological change is enabling manufacturers to connect directly to the end customer.
  • Expanded market access is reshaping traditional B2B manufacturing business models. 

As the industry reaches a customer inflection point, how will manufacturers respond? Can they shift from product to product-enabled consumer companies? 

In this “On Your Agenda,” KPMG’s Industrial Manufacturing practice leaders share insights on how manufacturing CEOs are evolving their businesses to innovate customer-centric products and court end users more closely than ever before.

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