U.S. CEO Outlook 2016

U.S. CEO Outlook 2016

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Now or Never, CEOs mobilize for the fourth industrial revolution

The Fourth Industrial Revolution is here, and it's upending business models, blurring lines between industries and companies, and demanding an entirely new way of thinking about business.

KPMG's survey of 400 U.S. chief executives sheds light on how companies are transforming in times of extraordinary change. CEOs say that rapidly evolving technology, and the speed of transformation it unleashes, are making the next three years more critical for their industry than the previous 50. While they're confident about their growth prospects, they recognize that they are operating in a new world – and they'll have to operate differently to succeed.


The next three years are business critical. Two-thirds of CEOs believe that the next three years will be more critical for their industry than the previous 50 years. While confident about growth prospects, leading CEOs believe technological change will be one of the biggest factors impacting growth over the next three years, second only to economic factors.

Industries are transforming faster than ever before. The ability to know how their products are used and where their services are needed at a very granular level is already transforming many business processes and in some cases, the entire make-up of the organization. Four out of ten CEOs (39%) believe they will be running a completely different entity in the next three years.

Innovation is a matter of time. A majority (85%) of CEOs admit vulnerability about the amount of time they have to spend strategizing about the forces of disruption and innovation and an overwhelming majority are apprehensive about the integration of basic automated business processes with artificial intelligence and cognitive processes.

Customer focus and investment will increase. Customer loyalty is a concern for 89% of CEOs. Just over half believe they are not keeping pace with customer expectations. In fact, having a stronger client focus was identified as the top strategy priority for the CEOs, and 86 percent of the CEOs are concerned about how to keep up with the differing wants and needs of millennials.

Read KPMG's U.S. CEO Outlook 2016 for insights into the viewpoints of CEOs across a range of issues and a picture of the future direction of their companies.

For more information, download the full report below.

The information contained herein is of a general nature and is not intended to address the circumstances of any particular individual or entity. Although we endeavor to provide accurate and timely information, there can be no guarantee that such information is accurate as of the date it is received or that it will continue to be accurate in the future. No one should act on such information without appropriate professional advice after a thorough examination of the particular situation.

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