Trusted Analytics Series

Trusted Analytics Series

In this, the first of an ongoing series of articles on the power of 'trust' in D&A, we explore some of the critical questions and challenges emerging around trust such as the customer view, trusted data science, policy and regulation and cyber security, among others. It is our intention to drive forward a dialogue that – we believe – will come to define D&A in the age of the analytical enterprise.

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The power of trust in analytics

Complex analytics underpin many of the important decisions that affect us as
individuals, as businesses and as societies. And now, significant questions are starting to emerge about the trust that we place in the data, the analytics and the controls that underwrite this new way of making decisions.
 
A new heightened focus on trust is emerging and – as consumers gain a clearer understanding of the value of trust – is quickly becoming a defining factor of Data and Analytics (D&A).
 
In this, the first of Trusted Analytics Article Series, we explore some of
the critical questions and challenges emerging around trust to drive forward a
dialogue that – we believe – will come to define D&A in the age of the
analytical enterprise.
 
Join the conversation on LinkedIn or on Twitter (@KPMG).

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