Attract, engage, and empower the healthcare consumer.
Since health plans now market directly to patients, consumer-focused models of marketing, customer service, and engagement must come into play. On the sales front, health plans need to accommodate better informed and discerning consumers who expect an interactive e-commerce experience with plan comparisons and customer reviews. Patient outreach will be key and include assistance with choosing primary care physicians (PCPs), reminders to schedule annual checkups, and recorded calls for pharmacy prescription refills.
KPMG can help in the areas of: