Gray markets: an evolving concern

Gray markets: an evolving concern

Unauthorized sales continue to raise costs and damage brand reputation

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In our latest examination of gray market activity, original equipment manufacturers (OEMs), resellers and distributors continue to report differing viewpoints about whether the gray market challenge has changed in recent years. 

The “gray market” refers to an alternative channel through which branded products are diverted from authorized sales channels into the hands of dealers, brokers or the open market. Gray market vendors may be unauthorized to sell those items, or may not have permission to offer products in a specific country or region.  

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