The 2015 Technology Industry Outlook, now in its seventh year, reflects the perspectives from 111 U.S.-based technology executives. The publication highlights key tech industry trends including geographic expansion plans, emerging technology revenue streams, investment priorities, and risks to company growth.
In this year's survey, tech leaders in the United States remain optimistic about a broader portfolio of revenue opportunities for technology companies. Mobile is firmly established as a platform changing the way we live and work, and it continues to lead expectations for revenue growth. A wide range of attractive revenue opportunities for tech companies also include healthcare IT, data & analytics (D&A), cloud, and social platforms.
Competition is fierce as start-ups and industry giants continue to redefine the pace of tech innovation and business transformation. The survey responses reflect the importance of innovation by the investment trends in R&D, M&A and employment expansion. Technology execs are encouraged by an improving U.S. economy, and their large cash positions provide great opportunities for investments to create competitive differentiation.
As the technology industry landscape evolves, so do respondents' expectations about geographic opportunities. The United States and Canada are cited as leading markets for revenue growth. In another geographic shift, tech leaders indicate they are increasingly investing in jobs and manufacturing operations throughout the U.S., with increased focus in the Midwest and East Coast.
In this year's survey, respondents reveal concerns about global economic and political uncertainty. Other risks to company growth include incremental tax and regulatory complexities in the United States and abroad.
As cyber attacks drive headlines around the world, tech companies, big and small, will continue to invest in the development and implementation of information security and IT risk management technologies. For tech companies, gaining and retaining customer trust is key even as next-gen cybersecurity solutions emerge to deal with this challenge.
We hope you find the publication insightful, and we welcome feedback about the findings or suggestions for next year's survey.
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