The Indian film industry is considered to be the largest film industry in the world in terms of number of feature films produced and released every year. India’s film industry is multilingual; films are produced in Hindi (the national language) and in several regional languages. In the year 2000, the film industry was granted the status of an “industry.” Since then, the Government of India has taken several initiatives to liberalize the foreign policy regulations relating to films. It has also entered into co-production treaties with several countries2 and is in the process of entering into more such bilateral pacts, e.g., with Australia, China, etc. The Indian film industry has been witnessing significant growth on the back of differentiated content, wider release across digital screens, and aggressive promotions by production houses. It is estimated to be worth INR 125.3 billion in 2013 and contributes around 13.65% directly to the entire entertainment pie. The Indian film industry is projected to grow at a CAGR of 11.95% till 2018 to reach a size of INR 219.8 billion.
The Indian television and broadcasting industry has also grown tremendously over the last two decades and has emerged as one of the largest TV markets globally. Digitization of cable has been a significant development in the Indian television industry, which is expected to create significant opportunities of growth for content providers, including improvement in content quality, localized content, and niche channels. The industry is estimated to be worth INR 417 billion in 2013 and is expected to grow at a CAGR of 16% over 2013–2018.
Entry of new broadcasters and shifts in viewing patterns have put pressures on the mainstream channels, forcing them to revisit their content strategy, quality of content, and new content formats.
Globalization continues to grow with collaborations by adaptation of formats of successful shows running globally being brought in India, e.g., 24 (based on the U.S. thriller series, 24) and Jhalak Dikhhla Jaa (based on Dancing with the Stars).
1 The data included has been compiled from KPMG in India’s thought leadership with Federation of Indian Chambers of Commerce and Industry (FICCI): FICCI–KPMG Indian Media and Entertainment Industry Report 2014.
2 Italy, United Kingdom of Great Britain and Northern Ireland, Germany, Brazil, France, New Zealand, Poland, Spain, and Canada
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