The retail industry is investing in research and development (R&D) to develop new and improved products and software technologies to keep pace with the competition and better serve their customers. Recent trends in the retail industry, including new product development, new material technology, point of sale systems, mobile applications, and security, have helped spur R&D innovation. Additionally, investments in software to improve customer connectivity, feedback, and retail experience are expenses that can result in an R&D incentive.

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