2014 Media And Telecommunications Industry Outlook Survey

Tuning into Transformation

Tuning into Transformation

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Change—driven largely by technology, innovation, and consumer demand—is being viewed largely as a positive, and it’s creating new opportunities. Today, technology enables companies to change more efficiently, and though there is still inherent risk, it is greatly diminished. Companies that transform can take advantage of opportunities brought about by convergence. They need to adapt their business models to fight competitive threats and seize opportunities to grow.

This paper reflects the viewpoints of 100 senior executives in the United States, who were surveyed for KPMG’s 2014 Media and Telecommunications Business Outlook. It highlights the continued impacts of new technologies and digital services on the media and telecommunications industries.

 

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KEY FINDINGS

Select highlights and survey results from the report.

TRANSFORMATION SWEEPS INDUSTRIES

Q: How would you describe the changes you expect in your core business over the next three years?

REVENUE GROWTH

Q: Which of the following market opportunities do you believe will be the biggest drivers of your company’s revenue growth in the next 3 years? (Select top three drivers)

MARKET DRIVERS

Q: What impact, if any, will the following market drivers have on your company in the next year?

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