Reading based tech startup SafeToNet has successfully fought off competition from over 100 other startups to be crowned Best British Mobile Startup 2017.
SafeToNet is a cyber safety company that safeguards children from abuse and harmful content on social media. The business uses self-learning algorithms that use data mining, pattern recognition and natural language processing to mimic the way the human brain works. Their software interprets data and images sent by family over social networks and messaging systems and correlates them using probability analytics which then blocks in real time harmful content before it can be seen.
The competition organised by KPMG’s Tech Growth practice saw pitching competitions take place in Birmingham, Leeds, Reading and London to find four outstanding mobile first finalists from over 100 applications to the competition.
Commenting on the competition, Patrick Imbach who leads KPMG’s Tech Growth team in London said:
“SafeToNet is a worthy winner with a great purpose and addressing a real problem. This is a hugely exciting business who stood out from the crowd in doing something really innovative and different. They are fantastic representatives of what is coming out of the UK’s significant tech startup community, which is consistently producing these hidden gems who are doing great things.”
SafeToNet pitched their business against BigChange Apps, Voxpopme and AppyParking at the ‘Four Years From Now’ technology startup conference (“4YFN”) at Mobile World Congress 2017, the largest annual gathering for the mobile industry. They were proclaimed overall winner by a panel of judges made up of tech specialist including startup adviser and connector Bindi Karia and Andrew Cockburn, Department of International Trade’s Head of Trade & Investment.
Alex Holt, UK Head of KPMG’s Technology, Media and Telecoms practice who was one of the judges added :
“The judges were struck by the high quality pitch, high market potential and a hugely compelling mission demonstrated by SafeToNet. They were worthy winners of the KPMG Presents :Best British Startup title and I wish them all the best for the future.”
Patrick Imbach continued :
“The competition has seen 26 pitches at four qualification events across the UK and the four finalists represent a cross section of the UK’s mobile startup ecosystem and are doing fantastic things so we were very excited that they were part of the competition. Mobile World Congress and the 4 Years from Now exhibition is the premier platform for showcasing our British mobile start ups and they completely seized their opportunity. All of the finalists were a great advert for UK startups.”
International Trade Minister Greg Hands who supported the competition added :
“As I know from meeting some of the 58 small businesses my department has helped exhibit at Mobile World Congress – the UK has some of the most innovative tech entrepreneurs in the world. KPMG’s Best British Mobile Startup 2017 is a celebration of the UK’s tech talent, and it’s great to see some of the South West’s newest companies being recognised and supported to build global connections and take advantage of export opportunities.”
Mobile World Congress is the largest annual gathering for the mobile industry, organised by the GSMA, and held in the Mobile World Capital of Barcelona.
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Emma Murray PR Manager at KPMG:
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About the other finalists:
BigChange Apps, Leeds based creators of JobWatch; the all-in-one mobile platform to plan, manage, schedule and track a company's mobile workforceVoxpopme, Birmingham based creators of a market research and customer feedback tool for businessesAppyParking, London based startup providing apps and services for drivers to locate parking options in major cities in the UK
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