Online sales on the other hand, will be taking a well-earned breather following the surge in online retail noted since Black Friday.
Paul Martin, UK Head of Retail at KPMG, said:
“With Christmas Eve falling on a Saturday this year, it well and truly deserves the name Super Saturday. The day could be make or break for many businesses, as the margin of error between success and failure has increasingly become thinner and thinner.
“Whether retailers will be celebrating or commiserating is yet to be seen, as a number of factors are at play – including the fickle weather which could either encourage or detract last minute bargain hunters from hitting the high street and shopping centres.
“Online sales on the other hand, will be taking a well-earned breather following the surge in online retail noted since Black Friday. However, with online retailers becoming ever-more ambitious in their delivery times, and in some cases delivering parcels and packages to front doors within a matter of hours, there is now a whole new meaning to the term Christmas dash. Even if Father Christmas does miss something off your wish list, a next day delivery is no more than a click away come Christmas Day.”
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