Electronics drive online sales up in October.
Covering the four weeks 2 – 29 October 2016
Helen Dickinson OBE, Chief Executive, British Retail Consortium
"Online sales in October saw their best growth since July with an 11.1 per cent increase on last year and pushed ahead of the 12- month average of 10.8 per cent. This was largely driven by consumer electronics for which online proved to be the shopping channel of choice, with attractive deals on existing stock and gaming enthusiasts enticed by new product launches.
“There are signs that the Christmas trading season is well underway, notably for the health and beauty category, which received a boost from online sales of gift sets, making it October’s top performer. Online continues to account for a large proportion of non-food sales with over £1 in £5 being spent online; however, stores also made a positive contribution – the best since January.
“The choice and convenience provided to shoppers by digital channels have intensified competition over the years and will continue to do so. While retailers have succeeded to date in protecting customers from rising costs, online channels continue to become increasingly valuable as a source of information to the price sensitive customer, against a backdrop economic uncertainty.”
Paul Martin, UK Head of Retail, KPMG
“October appeared to be an online shopping bonanza, with non-food sales up 11.1 per cent on last year - even better than last month’s results.
“Digital baskets were brimming with health and beauty products, with the category being the best performer of the month – no doubt boosted by carefully placed promotions.
“Compared to the high street, online sales of women’s clothing and accessories performed much better. With the days drawing shorter and colder, perhaps shoppers were happier browsing the collections online than braving the high street.
“With Black Friday nearing, November will mark one of the busiest online shopping periods of the year. Retailers will need to ensure they are poised to hit the ground running as shoppers log-in to snap a bargain.”
For media enquries, please contact
Zoe Maddison, British Retail Consortium
T: 0207 854 8924
The data is collected and collated for the BRC by KPMG.
The British Retail Consortium (BRC) is the UK’s leading retail trade association. It represents the full range of retailers, large and small, multiples and independents, food and non-food, online and store based.
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