Shoppers opted for home improvement this September | KPMG | UK
Share with your friends

Shoppers opted for home improvement over updating their wardrobe this September

Shoppers opted for home improvement this September

Paul Martin, UK head of retail at KPMG, reflects on ONS retail figures.


Also on

Commenting on today’s ONS retail sales figures, Paul Martin, UK head of retail at KPMG, said: 
“The ONS retail sales figures reveal that while sales volumes in September increased by 4.1% compared to last year, the month-on-month stats point to a period of stagnation, with no growth compared to August. Meanwhile, online sales values increased by 22% on last year and by 2.8% compared to last month. 

 “As mirrored in our own BRC-KPMG retail sales monitor, it was a disappointing month for textiles, clothing and footwear, which were the only categories to note a year-on-year decrease in growth both on the high street and online. Warmer weather and perhaps uninspiring collections were likely to have dissuaded shoppers from investing in autumn and winter clothing in September. These figures are also likely to be a disappointment for those retailers who were pinning hopes on ‘back to school’ for a much needed boost.  

“In contrast, the main contributors to year-on-year retail growth were increasing sales in department and household goods stores, as well as online and other non-store retailers, suggesting that shoppers were opting for home improvements rather than renewing their wardrobes. 

“With pricing and inflation very much in the media spotlight this month, October’s figures will be particularly noteworthy. September’s ONS retail sales figures pointed to consumer confidence remaining steady since the EU referendum in June and retailers will be hoping for this trend to continue as we move into the all-important golden quarter.”


For further information please contact:

Simon Wilson, KPMG Corporate Communications

Tel: 0207 311 6651

Mobile: 07785373397


KPMG Press office

Tel:  +44 (0) 207 694 8773 

About KPMG

KPMG LLP, a UK limited liability partnership, operates from 22 offices across the UK with approximately 12,000 partners and staff.  The UK firm recorded a revenue of £1.96 billion in the year ended September 2015. KPMG is a global network of professional firms providing Audit, Tax, and Advisory services. It operates in 155 countries and has 174,000 professionals working in member firms around the world. The independent member firms of the KPMG network are affiliated with KPMG International Cooperative ("KPMG International"), a Swiss entity.  Each KPMG firm is a legally distinct and separate entity and describes itself as such.  

Connect with us


Request for proposal