Giraffe Concepts Limited acquires Ed’s Easy Diner

Giraffe Concepts Limited acquires Ed’s Easy Diner

Ed’s Easy Diner, the retro American diner chain which operates 59 restaurants across the UK, has been sold to Giraffe Concepts Limited, part of Boparan Restaurant Holdings

Also on KPMG.com

As part of the sale process, Rob Croxen and Blair Nimmo from KPMG were appointed joint administrators to Ed’s Easy Diner Group Limited (EEDGL), Ed’s Easy Diner Holdings Limited (EEDHL) and Ed’s Easy Diner Overseas Limited (EEDOL). Immediately upon their appointment, the joint administrators concluded a pre-packaged sale of the business and certain of its assets to the purchaser.

In addition to acquiring the Ed’s Easy Diner brand, the sale will see Giraffe Concepts acquire 33 restaurants and the company’s head office team, securing circa 700 jobs. A further 26 diners will close with immediate effect, unfortunately resulting in 379 redundancies.

Commenting on the sale, Rob Croxen, partner at KPMG, said: “While we are pleased the transaction preserves around 700 jobs, our immediate priority in the coming days will be to liaise with those employees who have been affected by redundancy and ensure that in addition to receiving all back pay owed, they are provided with any assistance they need."

 

ENDS

 

Notes:

Restaurants transferring to Giraffe Concepts Limited:

Basingstoke

Belfast Boucher Square

Birmingham BCA

Birmingham Bullring (SS)

Birmingham Grand Central

Birmingham Selfridges

Bluewater

Brighton

Churchill Square

Bromley

Cambridge Extra

Cambridge Grand Arcade

Canterbury

Cardiff

Cheshire Oaks

Euston

Glasgow St Enoch

Gloucester

Lakeside

Liverpool Lord Street

London Victoria Place

Mayfair

Meadowhall

Merry Hill

Metrocentre

Norwich

Nottingham Victoria Centre

Peterborough Extra

Rugby Elliotts Field

Soho

Southampton

Swindon

Watford

York Designer Outlet

Restaurants to close:

Aberdeen Bon Accord

Banbury

Basildon Debenhams

Blackburn The Mall

Blackpool

Bridgend

Carlisle The Lanes

Chester Grosvenor Centre

Crawley County Mall

Derby

Doncaster Frenchgate

Edinburgh Fort Kinnaird

Inverness Eastgate

Islington

Leicester

Livingston The Centre

Luton The Mall

Manchester Debenhams

Plymouth Drake Circus

Reading

Redditch

Trocadero

Wandsworth

White City Debenhams

Woking

York Monks Cross

 

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About KPMG

KPMG LLP, a UK limited liability partnership, operates from 22 offices across the UK with approximately 12,000 partners and staff.  The UK firm recorded a revenue of £1.96 billion in the year ended September 2015. KPMG is a global network of professional firms providing Audit, Tax, and Advisory services. It operates in 155 countries and has 174,000 professionals working in member firms around the world. The independent member firms of the KPMG network are affiliated with KPMG International Cooperative ("KPMG International"), a Swiss entity.  Each KPMG firm is a legally distinct and separate entity and describes itself as such. 

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