British public favour food over fashion in April | KPMG | UK

British public favour food over fashion in April

British public favour food over fashion in April

David McCorquodale, UK head of retail, comments on today’s ONS retail statistics.


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Commenting on today’s ONS retail statistics, David McCorquodale, UK head of retail, said:

“Today’s ONS figures show an increase in quantity bought for all categories except textile, clothing and footwear. Grocers in particular will be heartened to see that supermarkets won the largest piece of the pie in terms of contribution to growth last month, indication that despite the unseasonably cooler temperatures, consumers were still willing to purchase their favourite foodie treats. Deflation, however, pared back the growth in value terms.

“With online channels exhibiting slower than average growth in April, this gave way for a boost in department store sales which showed an increase in quantity bought of 8.2 per cent compared to the same period last year.  If this is a signal that online growth is slowing, retailers will need to refresh their thoughts on the role of the store going forward and redefine the experiences offered within the store.”


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