Administrators appointed to Trod Limited

Administrators appointed to Trod Limited

Chris Pole and Allan Graham have been appointed Joint Administrators to online toy retailer Trod Limited.

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Chris Pole and Allan Graham from KPMG Restructuring have been appointed Joint Administrators to Trod Limited, an online toy retailer which trades under the names of Buy 4 Less, Buy For Less, Buy-For-Less-Online, 247 Toys and Global Trader.

The Birmingham-based business sells branded toys through multiple online market-places along with its own websites. It employs approximately 60 members of staff from its base in Rednal, Birmingham; there have been no initial redundancies as a result of the administration.

Commenting on the appointment, Chris Pole, director at KPMG and Joint Administrator, said: “The Company has experienced significant trading difficulties over a number of years, incurring losses which have ultimately proved to be unsustainable. We will be trading the business as a going concern while we seek a buyer for the business and its assets. We would advise any interested parties to contact the joint administrators as soon as possible to express their interest.” 

Interested parties should contact James Portwood at KPMG on 0115 9353429 or


Notes to editors:

For media enquiries, please contact:

Katy Broomhead, Senior PR Manager

T: 0161 246 4623

M: 07824 537963


KPMG Press Office: 020 7694 8773

About KPMG

KPMG LLP, a UK limited liability partnership, operates from 22 offices across the UK with approximately 12,000 partners and staff.  The UK firm recorded a revenue of £1.96 billion in the year ended September 2015. KPMG is a global network of professional firms providing Audit, Tax, and Advisory services. It operates in 155 countries and has 174,000 professionals working in member firms around the world. The independent member firms of the KPMG network are affiliated with KPMG International Cooperative ("KPMG International"), a Swiss entity.  Each KPMG firm is a legally distinct and separate entity and describes itself as such. 

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