Self-driving technology a priority for new car buyers | KPMG | UK

Self-driving technology a priority for new car buyers by 2030

Self-driving technology a priority for new car buyers

UK automotive executives expect autonomous vehicles to drive consumer purchasing decisions in the next 15 years, according to KPMG’s Global Automotive Executive Survey 2016.


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UK automotive executives expect autonomous vehicles to drive consumer purchasing decisions in the next 15 years, according to KPMG’s Global Automotive Executive Survey 2016.

The survey found that 58 per cent of UK automotive executives expect self-driving vehicles to be a part of consumers purchasing criteria by 2030.

John Leech, UK head of automotive at KPMG said: “The UK has the best regulatory framework for testing autonomous vehicles, world leading telecoms and insurers and is therefore well-positioned to capitalise on the continued development of autonomous cars. Sure, if you want to design the software for these vehicles go to Silicon Valley, but if you want to study their impact on infrastructure and other road users then the UK is a great place to be.  Not only will testing help vehicle manufacturers and their suppliers, it will establish new companies and sectors such as integrated transport, centralised traffic management and connected lifestyle that will bolster jobs, trade, productivity, promote social inclusion, reduce pollution and save lives. This represents an important opportunity for the global economy and one that requires continued focus and commitment from Government and Business.”

The report also found that technology will play a key role in how customer relationships are formed and managed.  54 per cent of the respondents said that in the next 15 years, vehicle owners/drivers - not manufacturers or IT companies - will be guardians of their data generated from connected cars, as 38 per cent site trust as the main issue.

“Self-driving technologies such as automated emergency braking and already in high demand by consumers.  The development of vehicle-to-vehicle and vehicle-to-infrastructure communications represents the next big step in safety and convenience.  However, less than 10 per cent of consumers trust governments or technology companies with their data and only 21 per cent trust vehicle manufacturers.  Consumer trust remains a substantial barrier that governments and companies need to focus on,” said Leech.

Optimisation of the internal combustion engine remains important as previous years. The survey revealed that 63 per cent of UK automotive executives highlighted that downsizing and optimising internal combustion engine as important, and that hybrid electric vehicles would be the powertrain of choice (79 per cent) by 2030.

“The drive to develop hybrid electric vehicles is fuelled not only by growing environmental pressures.  Our survey revealed that UK consumers already prefer hybrids over conventional internal combustion engines, as such vehicles blend the advantages of quietness, responsiveness and range.  I now expect an acceleration of take-up of hybrids by consumers.” concluded Leech.

Finally, over the next 15 years, UK automotive executives expect BMW (58 per cent) and Toyota (54 per cent) will increase their overall market share and that Toyota will lead the way in self-driving technologies.


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Notes to Editors:About KPMG

KPMG LLP, a UK limited liability partnership, operates from 22 offices across the UK with approximately 12,000 partners and staff.  The UK firm recorded a revenue of £1.96 billion in the year ended September 2015. KPMG is a global network of professional firms providing Audit, Tax, and Advisory services. It operates in 155 countries and has 174,000 professionals working in member firms around the world. The independent member firms of the KPMG network are affiliated with KPMG International Cooperative ("KPMG International"), a Swiss entity.  Each KPMG firm is a legally distinct and separate entity and describes itself as such. 

About KPMG’s Global Automotive Executive Survey 2016

In this year’s survey we have asked four times more executives than in the previous years to increase the relevance and informative value of regional aspects in our analyses. Therefore, this year 800 executives from all parts of the world, answered our questions, of whom around half are C-level executives or CEOs, Presidents or Chairpeople. Around one third of the respondents are based in Western and Eastern Europe, while 13 percent come from China and also each 13 percent from North and South America. 16 percent of the executives are located in India & ASEAN and 12 percent in Mature Asia.

All the survey data is now available at in an interactive online tool where users can compare statistics by country, region, question asked and more. 

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