As part of the move, Aidan Bocci, CEO & founder of Commercial Advantage, and Patrick Wenckebach, COO of Commercial Advantage, will establish and lead a new KPMG Consumer Goods Growth Strategy team, which will work with both KPMG’s consumer markets practice and Global Strategy Group.
Founded in 2004, Commercial Advantage has worked with over 40 major consumer goods companies in 35 different countries and brings some of the most exceptional case studies of growth transformation in the consumer goods industry.
In addition to offering clients services from Commercial Advantage and integrating the leadership team as consultants, KPMG will also have access to its wealth of intellectual property, technological know-how and industry expertise.
Commercial Advantage is credited as having created the first ever strategy consulting products powered by artificial intelligence. In a meeting of man and machine, Commercial Advantage’s ‘3-D Diagnostics’ use artificial intelligence to help decision makers prioritise the best and most efficient paths to growth. These tools both enhance and expedite the consulting process helping consumer goods manufacturers develop strategic growth transformation plans in any market or product category globally.
Commenting on the news, Liz Claydon, Head of Consumer Markets at KPMG, said: “As KPMG continues to invest in our strategy practice within the Consumer Markets sector, bringing in Aidan and Patrick from Commercial Advantage marks a very exciting development for us.”
“With the application of artificial intelligence driven decision support tools, Commercial Advantage has carved out an impressive reputation in helping businesses transform their growth strategies. With more and more of our clients increasingly turning their attention back to growth, and in particular focusing on growing revenue organically, this move will further strengthen our capability in this sector.”
Nicholas Griffin, Head of KPMG Global Strategy Group, added: “The Commercial Advantage 3-D diagnostic set that Aidan and Patrick bring to KPMG is an exciting addition to the Global Strategy Group’s growth proposition platform and our focus on helping clients drive forward from innovation through results.”
Aidan Bocci, CEO & founder of Commercial Advantage, commented: “This is a great time for us to be working with KPMG. We have established a successful track record in helping clients move beyond great intentions into the delivery of growth outcomes that transform the future of a business. Combining this with KPMG’s exceptional overall servicing offering and global operating model to create KPMG’s Consumer Goods Growth Strategy team will mean we are uniquely able to provide clients with a scalable approach to growth.”
Patrick Wenckebach, COO of Commercial Advantage, agreed: “We will be able to present clients with a comprehensive suite of products and services to help them navigate the full journey from diagnostics, to planning, to realisation of sustainable profitable growth.”
- ENDS -
Notes to Editors:
Aidan Bocci - CEO & founder of Commercial Advantage
Aidan Bocci started his career at Procter & Gamble in Sales & Marketing, where he latterly helped set up the first ever multi-functional customer business team in Europe with Tesco. He subsequently worked for KPMG Consulting twice in the late ‘90s and early ’00s in the Consumer Markets Strategy team focused on commercial strategy for consumer goods companies. He also ran a manufacturing company that two ex-McKinsey consultants acquired privately from a major multi-national. Aidan founded Commercial Advantage in 2004.
Patrick Wenckebach - COO of Commercial Advantage
Patrick Wenckebach has spent the vast majority of his career working in Strategy Consulting, helping consumer goods companies develop their commercial strategies and drive them through to execution in-market. He spent the first 10 years working in the Strategy practices of Cap Gemini, Ernst & Young and Deloitte, and then joined Commercial Advantage 11 years ago, shortly after it was founded. Besides his primary role of selling and leading delivery of growth strategy projects, he was also was responsible for developing Commercial Advantage’s consulting practice and organisation. He has worked with most major consumer goods companies across Western, Central & Eastern Europe, Africa and North America.
About Commercial Advantage
Commercial Advantage is a UK based growth strategy consultancy focused exclusively on the consumer goods sector, supporting client growth initiatives across Europe, Africa and North America. Founded in 2004, Commercial Advantage has relentlessly focused on innovating an approach to growth strategy that drives tangible performance improvement in the future P&L. Typical growth initiatives they deliver unlock a 15% – 40% organic growth outcome.
Jess Liebmann, KPMG Corporate Communications
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