Sport is beautiful... but more needs to be done to boost women’s profiles, says KPMG

Sport is beautiful but women’s profiles need a boost

The exhibition, entitled “Sport is Beautiful” seeks to challenge perceptions around women in sport, and demonstrates KPMG’s continued commitment and support for women as role models.

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KPMG, in conjunction with the Women’s Sport Trust, last night hosted an event showcasing powerful images of some of the UK’s leading sportswomen in action. The exhibition, entitled “Sport is Beautiful” seeks to challenge perceptions around women in sport, and demonstrates KPMG’s continued commitment and support for women as role models.

Eleven-time Paralympic champion and peer in the House of Lords, Baroness Tanni Grey-Thompson opened the event with an inspirational speech focussing on her career and why she is passionate about supporting women in sport. There was also a panel of top female athletes, including World and Olympic 400m champion Christine Ohuruogu, and KPMG diversity consultant and captain of the Team GB Sitting Volleyball team, Claire Harvey, leading a debate on the issues surrounding coverage, sponsorship and profile of women in sport.

Commenting on the event, Baroness Grey-Thompson said “Bringing together images of strong women in sport is a fantastic opportunity to showcase what they can do. We need to change how women and girls perceive themselves and instead turn the focus on being physically fitter and healthier; this is a step towards that.”

Claire Warnes, Partner in KPMG’s healthcare regulation team and former athlete, is an avid supporter of this initiative, and the driver behind KPMG’s involvement. Claire said, “At KPMG diversity and inclusion is at the heart of our business, and we believe this exhibition featuring inspiring female athletes will help to motivate our staff, clients and visitors.

“Being involved in sport can be extremely empowering, whether you are training, competing, coaching or watching. The fact that women’s sport has such difficulty securing media coverage and sponsorship [1] needs to be addressed.”

The exhibition consists of a series of photos of some of the UK’s best known female athletes promoting the defining qualities they need to stay at the top of their game. KPMG has sponsored selected images from the “Sport is Beautiful” campaign and will exhibit them in their London head office before the images go on tour to KPMG offices round the country.

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About KPMG

KPMG LLP, a UK limited liability partnership, operates from 22 offices across the UK with approximately 12,000 partners and staff. The UK firm recorded a turnover of £1.9 billion in the year ended September 2014. KPMG is a global network of professional firms providing Audit, Tax, and Advisory services. It operates in 155 countries and has 162,000 professionals working in member firms around the world. The independent member firms of the KPMG network are affiliated with KPMG International Cooperative ("KPMG International"), a Swiss entity. Each KPMG firm is a legally distinct and separate entity and describes itself as such.

[1] Women’s sport receives less than 7% of overall UK sport coverage even after a highly successful home Olympics in 2012 when a third of all medals were won by women. 

This article represents the views of the author only, and does not necessarily represent the views or professional advice of KPMG in the UK.

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